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Keeping Colour-Treated Hair Vibrant: What to Look For in a Shampoo

Bright dyes are part of the look at plenty of cyber meetups, from neon streaks to full-on electric blue. Keeping that colour fresh through an Austin summer, with strong sun, heat and hard tap water, takes a little planning. Instead of naming specific brands, here is what to check on the label so you can pick a shampoo that suits your hair and budget.

Seven things that help colour last

  1. Sulfate-free formulas. Strong detergents such as sodium lauryl sulfate lift dye molecules out of the hair shaft faster. Gentler cleansers keep colour in place for longer.
  2. Colour-safe or colour-care labelling. These products are usually milder and often slightly acidic, which helps keep the hair cuticle closed.
  3. Colour-depositing shampoos. Tinted shampoos in purple, blue, red or other shades add a small amount of pigment with each wash. They work especially well for fashion colours that fade quickly.
  4. UV protection. Sunlight breaks down pigment. Products with UV filters, along with a hat on long outdoor days, slow that fading.
  5. Moisturising ingredients. Bleached hair is porous and loses dye easily. Conditioning agents and oils help smooth the surface.
  6. Clarifying, but only occasionally. Hard water and product build-up can dull colour. A clarifying wash once in a while helps, but frequent use strips dye.
  7. Fragrance-light options. These are worth considering if your scalp gets irritated after colouring.

Habits matter as much as products

Wash less often if you can, and use cool or lukewarm water, because heat opens the cuticle. Follow every wash with a conditioner and use heat protection before styling tools. Chlorinated pools fade colour fast, so wet your hair with clean water and apply a little conditioner before swimming.

If your scalp reacts to a dye or product, stop using it and ask a dermatologist or a qualified stylist for advice. To show off fresh colour in person, take a look at our upcoming events or browse the shop for merch that matches.

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